Sleek and intuitive ride-sharing app interface designed for frictionless onboarding and a premium user experience.
Client
Turun Inc.
Year
2023
Category
Mobile App
-60%
Onboarding Drop-off Reduced
4.8★
App Store Rating
5,000+
Active Users (Month 1)

Turun is a ride-sharing startup targeting the college student demographic. We were tasked with designing and building a cross-platform mobile application with a strong focus on UX — from initial onboarding to real-time driver tracking. The design language needed to feel modern, trustworthy, and very fast.
Competing in the crowded ride-sharing market requires a differentiated experience. Turun's main concern was high drop-off rates during sign-up, and users finding the booking flow confusing.
We redesigned the entire user journey, reducing the sign-up flow from 8 steps to 3. The booking screen was rebuilt with a large, interactive map at its core. Driver tracking uses smooth real-time animations to reduce perceived wait time.
-60%
Onboarding Drop-off Reduced
4.8★
App Store Rating
5,000+
Active Users (Month 1)

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